KARGO is a French robotics company building human-centric, field-ready automation solutions. Founded in 2025 by two engineers from Nantes, the brand emerged as a response to labor shortages and hazardous working conditions across sectors like logistics, agriculture, and events.

The design challenge was to create a brand and website that convey both technological sophistication and human purpose, breaking away from the cold, mechanical clichés often seen in the robotics industry.

The branding repositions KARGO as a modular, premium tech company rooted in the real world. The system blends minimalist aesthetics, fluid shapes, and contextual imagery to evoke a sense of calm precision, a robotics brand that feels as much about the humans it helps as the machines it builds.